Unlocking Local Potential: The Future of Tourism and Talent in Colorado Springs

At a recent community event, Amy Long, Chief Development Officer of Visit Colorado Springs, took the stage to share an inside look at the organization’s mission and the powerful role tourism plays in shaping the city’s future.

Visit COS, often described as a “well-kept secret,” is responsible for promoting Colorado Springs as a travel destination, but its work goes far beyond attracting visitors. As Long explained, the organization plays a key role in economic development, community storytelling, and talent attraction. “Today’s tourist is tomorrow’s talent,” she noted, highlighting how a single visit can spark long-term connections to the region.

During her presentation, Long outlined the many ways Visit COS serves as a resource for local professionals, from real estate agents and business owners to nonprofit leaders. Their media kits, relocation materials, and branding tools are available to help locals tell a compelling story about why Colorado Springs is a great place to live, work, and explore.

The event concluded with a lively Q&A session, where attendees discussed how to better collaborate with Visit COS and align their messaging with regional marketing efforts.

For many in the room, it was a fresh reminder that tourism isn’t just about travelers—it’s about building community pride, attracting future residents, and creating a shared vision for what Colorado Springs can be.